Monday, 17 June 2013

Research and planning checklist - Music videos

Below is all the things you need to include in your R&P BEFORE you start filming.

Research and Planning Checklist

Music Videos

Research

·         Watch and download 6 music videos

Ideally these need to be different genres of music and definitely need to be different artists.

Screenshot and comment on the features below:

You then need to put this into a blog post which explains why the artists/record companies have chosen to represent themselves in this way.

·         Audience research – find out who watches music videos, this can be done through surveys in school, home, town or by looking at different record company’s websites.

 

·         Narrative – what different types of story commonly appear in music videos? Do they always relate to the song?

 

·         Mise-en-scene

 

·         Performance – do you always see the artist perform? Where are they when they do etc.

 

·         Costume/props

 

·         Location

 

·         Representation of artist and other groups (women/young people/rappers etc)

 

·         Camera angles/movement/transitions/lighting – how are they shaping the representation of the artist/performer?

 

Planning

·         You should have a storyboard of ideas before you begin filming

 

·         Narrative – there needs to be evidence of those from mindmaps/bulletpointed initial ideas through to a fully considered narrative/idea of what is going in your video.


·         Mise-en-scene – what are you going to include in your videos and where are you going to get them?

 

·         Performance – Who’s going to be your artist/group? When and where are you going to film them? You need to start approaching people now and get them tied down for a date to film.

 

·         Costume/props – try and avoid them just looking like students. Please give some thought to costumes and realistic props

 

·         Location – a bedroom rarely looks like anything other than a bedroom – think about where you are going to find some interesting locations.

 

·         Representation of artist and other groups – how are you going to convey your idea message?

 

·         Camera angles/movement/transitions/lighting – YOU MUST INCLUDE A VARIETY!

 

·         Throughout your planning you need to link each idea back to your research – you should be able to show where all of your ideas originate from even if you are developing/challenging a convention.

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