Newspaper students: found this link about the evolving designs of newspaper name plates (part of what is often referred to as the masthead)

http://www.newsdesigns.com/newspaper-design/trends-newspaper-design/whats-in-a-nameplate-a-look-at-newspaper-logo-trends-and-styles/

Although it's based on US national titles, the same stylistic changes have taken place in the UK market, with the local newspaper industry being particularly prone to variation. A case study of the Bristol Post (formerly the Bristol Evening Post) will help to illustrate this pattern of updating the name plate.
Note that the US national titles are technically local papers anyway: The New York Times, The Washington Post, etc.